Systems · CRM · Consulting
We build the CRM and the systems behind a $4M trades business that runs itself — from the other side of the Tasman. Now we install them for yours.
Why Salty
Most marketing agencies have never run the kind of business you do. We started one from nothing, grew it to roughly $4M in trade, and systemised it so well it now runs in Australia while the owner lives in New Zealand.
That same operating system — the CRM, the automation, the SOPs — is what we install for you. Two ways in: software you can start with today, or a hands-on engagement to rebuild the whole machine.
Every system is built so the business runs without you in it.
The exact stack behind a real $4M home-services business.
Software shaped by running a real business day to day — not a generic SaaS playbook.
Two ways to work together
The Salty CRM
All-in-one software, set up for you — quoting, follow-ups, reviews and rebooking on autopilot. The same system we built running a real business, installed for yours.
Private consulting — trades only · 5 clients
A hands-on engagement for established trades owners who want out of the day-to-day. We install the systems, automation and management layer that took one trades business to $4M — and freedom.
How it works
We document how the work actually flows today and find what keeps you stuck in the day-to-day.
CRM, automation and SOPs are built around your business — the same stack we proved to $4M.
Your team runs it without you. We measure owner-hours down and capacity up.
“I don’t want to teach you marketing. I want to install the machine that built and runs my business — so yours runs without you too.”
Questions
Still unsure which path fits? Book a quick call and we’ll point you the right way.
An all-in-one CRM and automation platform we built running a real business — pipelines, automation, reviews and a single inbox — set up for how busy businesses actually run.
No. Pro and Elite are set up for you. Starter is self-serve with help docs if you'd rather drive it yourself.
Established trades and home-services owners (roughly $1–5M in revenue) who are still the bottleneck and want the business to run without them.
The work is hands-on and founder-led. Five is the most we take at once so each engagement gets the attention it needs.
New Zealand, working with businesses across New Zealand and Australia. The flagship trades business runs in Australia while the owner lives in NZ.
Book a 20-minute call. We'll look at your business and tell you which is faster — the CRM, or the full rebuild.