The Salty CRM
A CRM that runs the whole business.
White-label software, set up for you. Quoting, follow-ups, reviews and rebooking on autopilot — the exact system that runs a $4M trades business, installed for yours.
What it does
Everything a busy business needs, in one place.
No patchwork of apps. One platform that catches the lead, wins the review, and gets you paid.
Never miss a lead
Missed-call text-back replies instantly, so a missed call never turns into a lost customer.
Reviews on autopilot
Automated requests turn happy customers into five-star reviews that win you the next ten.
Quote to paid, faster
One pipeline moves every deal from enquiry to quote to invoice — nothing slips through the cracks.
Rebooking built in
Follow-ups and repeat work are scheduled automatically, so revenue keeps coming back.
One inbox
Calls, texts, email and web chat land in one place — answer from your phone or your desk.
See what's working
Dashboards show where your leads come from and what they're worth, in plain numbers.
Pricing
Three ways in. No lock-in.
Start lean and self-serve, or have the whole thing built for you. Setup fees apply to done-with-you and done-for-you plans.
Starter
DIY
No setup fee
Bare, white-label CRM you run yourself.
- Full white-label CRM access
- Pipelines, calendars & messaging
- Self-serve setup & help docs
- Email & chat support
Pro
Done-with-you
+ $499 setup
Ready-to-go templates and guided onboarding.
- Everything in Starter
- Missed-call text-back
- Review & reputation engine
- Quote-to-paid pipeline
- Guided onboarding call
Elite
Done-for-you
+ $1,500 setup
Fully managed build with premium support.
- Everything in Pro
- Full done-for-you build
- Custom automations & integrations
- Priority support
- Limited slots
Prices in USD. Cancel anytime. Usage (SMS, email) billed at cost.
Get started
Book a demo or start your trial.
Tell us about your business and we'll show you the CRM running real workflows. Pick a time and we'll take it from there.
20 minutes
A focused walkthrough, no hard sell.
Set up for you
Pro and Elite plans are done-with-you or done-for-you.
No lock-in
Month to month — stay because it works.
Coming soon
Demo and trial signup form coming soon — check back shortly.
Built for your industry
Set up for how your business actually works.
The CRM works for any service business — and we've tuned the playbook for these trades and professions.
Trades
Professions
How we compare
Weighing us up against another tool?
We've written honest, side-by-side comparisons — including where the other tool wins.
Questions
Good to know.
An all-in-one CRM and automation platform we built running a real business — pipelines, automation, reviews and a single inbox — set up for how busy businesses actually run.
No. Pro and Elite are set up for you. Starter is self-serve with help docs if you'd rather drive it yourself.
Established trades and home-services owners (roughly $1–5M in revenue) who are still the bottleneck and want the business to run without them.
The work is hands-on and founder-led. Five is the most we take at once so each engagement gets the attention it needs.
See the CRM on your business.
Book a 20-minute demo and we'll show you exactly how it would run your jobs.