The Salty CRM · Personal Trainers
The CRM built for personal trainers.
From first enquiry to a committed client, the Salty CRM captures leads, turns trials into members, and keeps clients booked in — built for how a personal training business runs.
Why it fits
Built for the way personal trainers actually work.
Personal training is a numbers-and-retention game. Leads come from referrals, socials and walk-ups, the money is in converting trials into ongoing members, and your income depends on clients staying consistent — all of which slip when you're busy training.
The Salty CRM runs the business side while you run the sessions. Leads get captured and followed up, trial-to-member nurture happens automatically, and rebooking and reminders keep clients turning up and paying.
Sound familiar?
The work slipping through your training business.
The everyday leaks that cost you clients — and exactly how the CRM plugs them.
Leads lost between sessions
You're on the gym floor while enquiries pile up. Automated follow-up keeps every lead warm until they start.
Trials that never convert
A free session feels great, then they ghost. Automated nurture turns trials into signed-up members.
Clients who fall off and don't rebook
Consistency is everything and easy to lose. Automatic rebooking and reminders keep clients showing up.
What it does
Everything your training business needs, in one place.
One platform that catches the lead, wins the review, and gets you paid — no patchwork of apps.
Never miss a lead
Missed-call text-back replies instantly, so a missed call never turns into a lost customer.
Reviews on autopilot
Automated requests turn happy customers into five-star reviews that win you the next ten.
Quote to paid, faster
One pipeline moves every deal from enquiry to quote to invoice — nothing slips through the cracks.
Rebooking built in
Follow-ups and repeat work are scheduled automatically, so revenue keeps coming back.
One inbox
Calls, texts, email and web chat land in one place — answer from your phone or your desk.
See what's working
Dashboards show where your leads come from and what they're worth, in plain numbers.
Questions
Personal Trainers, answered.
Yes. The CRM runs an automated follow-up sequence after a trial that nudges prospects to sign up, pausing the moment they reply.
Yes. Automatic rebooking prompts and session reminders keep clients on schedule and reduce drop-off.
Yes. Starter is built for solo trainers; Pro and Elite are set up for you with lead, nurture and booking workflows ready.
Built for every business
Other professions we build for.
See the CRM on your training business.
Book a 20-minute demo and we'll show you exactly how it would run your day.