The Salty CRM · Real Estate Agents
The CRM built for real estate agents.
From the first portal enquiry to settled and beyond, the Salty CRM answers leads instantly, nurtures buyers and vendors, and keeps your database warm — built for how a real estate business runs.
Why it fits
Built for the way real estate agents actually work.
Real estate is won on speed and relationships. The first agent to respond to a portal enquiry usually gets the lead, deals take months, and your next listing often comes from a past client or a database you've let go cold.
The Salty CRM makes sure no enquiry waits and no contact is forgotten. Instant responses, automated buyer and vendor nurture, and database reactivation campaigns keep your pipeline full between listings.
Sound familiar?
The work slipping through your real estate business.
The everyday leaks that cost you clients — and exactly how the CRM plugs them.
Portal enquiries that go to the fastest agent
Leads from listings go cold in minutes. Missed-call text-back and instant replies make sure you're first to respond.
A database sitting cold
Past clients and old leads are your next listings — if you stay in touch. Automated campaigns keep your database warm.
Buyers and vendors who slip through
Long timelines mean contacts get forgotten. Automated nurture keeps every buyer and vendor engaged to the finish.
What it does
Everything your real estate business needs, in one place.
One platform that catches the lead, wins the review, and gets you paid — no patchwork of apps.
Never miss a lead
Missed-call text-back replies instantly, so a missed call never turns into a lost customer.
Reviews on autopilot
Automated requests turn happy customers into five-star reviews that win you the next ten.
Quote to paid, faster
One pipeline moves every deal from enquiry to quote to invoice — nothing slips through the cracks.
Rebooking built in
Follow-ups and repeat work are scheduled automatically, so revenue keeps coming back.
One inbox
Calls, texts, email and web chat land in one place — answer from your phone or your desk.
See what's working
Dashboards show where your leads come from and what they're worth, in plain numbers.
Questions
Real Estate Agents, answered.
Yes. New enquiries and missed calls trigger an instant text and email, so you beat slower agents to the lead.
Yes. You can run automated campaigns to past clients and cold leads that bring appraisals and listings back to life.
Yes. Automated, personal follow-up keeps every contact warm across the months a deal can take, pausing when they reply.
Built for every business
Other professions we build for.
See the CRM on your real estate business.
Book a 20-minute demo and we'll show you exactly how it would run your day.