About Salty Marketing
Built from a business that runs itself.
Salty Marketing isn't a marketing agency that read about your world in a case study. It grew out of building, scaling and systemising a real trades business — and now installs that same machine for others.
The story
From zero to owner-free.
It started the hard way — a trades business built from nothing in a competitive home-services market. Over years, it grew to roughly $4 million in trade revenue.
But revenue wasn’t the real win. The real win was building it so well, with such tight systems and automation, that it now runs in Australia while the owner lives in New Zealand. Quotes, scheduling, follow-up, reviews, reporting — handled by the machine, not the owner.
That machine — the CRM, the automation, the SOPs, the management layer — is what Salty Marketing exists to install. For some businesses that’s software they can start with today. For others, it’s a hands-on rebuild of the whole operation.
By the numbers
- $4M
- Built from zero
- Owner-free
- Runs without the owner
- AU + NZ
- Run across the Tasman
What we believe
The principles behind the work.
Proof over theory
We only sell systems we've run in a real business at real scale.
Owner-independence
Success means the business needs you less, not more.
Built by operators
We've lived the owner's week — not just read about it in a case study.
Systems, not hustle
Leverage beats effort. We engineer the machine, not the grind.
Want the same machine for your business?
Start with the CRM or apply for a private engagement. Either way, it begins with a short call.