Compare
Salty CRM vs Keap.
Keap is capable, but you build it yourself. The Salty CRM is the same automation power — set up for you, and built around how service businesses win work.
The honest version
How the Salty CRM and Keap differ.
Keap (formerly Infusionsoft) is a capable small-business CRM with strong email and automation. The Salty CRM covers the same automation ground but is set up for you, and built around how service businesses actually win work — quoting, follow-up, reviews and rebooking, rather than a blank canvas you have to assemble.
Keap is powerful but has a reputation for a learning curve, and it's US-centric. The Salty CRM gives you the same kind of follow-up automation plus service-business essentials Keap doesn't ship out of the box — missed-call text-back and a review and reputation engine — with a done-for-you build and a consulting option if you want the whole machine installed.
Side by side
The comparison, at a glance.
| Salty CRM | Keap | |
|---|---|---|
| What it's built for | Winning & keeping customers (growth CRM) | SMB CRM & automation |
| Missed-call text-back | Built in | Not built in |
| Automated lead follow-up | Built in — multi-step text + email | Yes (core strength) |
| Review & reputation engine | Built in | Via integrations |
| Rebooking / repeat work | Built in | Via automation |
| One inbox (all channels) | Built in — calls, text, email, chat | Yes |
| Job scheduling & invoicing | Calendars & integrations | Invoicing, not job mgmt |
| Setup | Done-for-you (Pro & Elite) | Self-serve / paid onboarding |
Comparison based on publicly available information as of June 2026. Keap's features and pricing change — check their current site for the latest.
Where Keap is the better fit
- Mature email marketing and automation
- Built-in e-commerce and sales features
- A long track record and large US user base
- A good fit if you want to build complex automations yourself
Where the Salty CRM wins
- Missed-call text-back and a review engine, included
- Done-for-you setup rather than a DIY learning curve
- Built for service businesses, with trade-ready templates
- A consulting ladder to install the whole system, not just software
Questions
Salty CRM vs Keap, answered.
Both do follow-up automation well. The Salty CRM adds service-business features Keap doesn't ship out of the box — missed-call text-back and a review engine — and it's set up for you rather than configured yourself.
For most owners, yes — because Pro and Elite are built for you. Keap is powerful but DIY, with a steeper learning curve.
Yes — we work with service businesses across NZ, Australia, the US, UK, Canada and Ireland. The CRM is built around how service work is won, which travels; local currency, tax and phone formats are set up during onboarding.
More comparisons
See how else the Salty CRM stacks up.
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