Compare
Salty CRM vs Keap.
Keap is capable but DIY and US-centric. The Salty CRM is the same automation power — set up for you, for NZ & AU.
The honest version
How the Salty CRM and Keap differ.
Keap (formerly Infusionsoft) is a capable small-business CRM with strong email and automation. The Salty CRM covers the same automation ground but is set up for you, built around how service businesses actually win work, and focused on New Zealand and Australia.
Keap is powerful but has a reputation for a learning curve, and it's US-centric. The Salty CRM gives you the same kind of follow-up automation plus service-business essentials Keap doesn't ship out of the box — missed-call text-back and a review and reputation engine — with a done-for-you build and a consulting option if you want the whole machine installed.
Side by side
The comparison, at a glance.
| Salty CRM | Keap | |
|---|---|---|
| What it's built for | Winning & keeping customers (growth CRM) | SMB CRM & automation |
| Missed-call text-back | Built in | Not built in |
| Automated lead follow-up | Built in — multi-step text + email | Yes (core strength) |
| Review & reputation engine | Built in | Via integrations |
| Rebooking / repeat work | Built in | Via automation |
| One inbox (all channels) | Built in — calls, text, email, chat | Yes |
| Job scheduling & invoicing | Calendars & integrations | Invoicing, not job mgmt |
| Setup | Done-for-you (Pro & Elite) | Self-serve / paid onboarding |
Comparison based on publicly available information as of June 2026. Keap's features and pricing change — check their current site for the latest.
Where Keap is the better fit
- Mature email marketing and automation
- Built-in e-commerce and sales features
- A long track record and large US user base
- A good fit if you want to build complex automations yourself
Where the Salty CRM wins
- Missed-call text-back and a review engine, included
- Done-for-you setup rather than a DIY learning curve
- Built for NZ/AU service businesses, with trade-ready templates
- A consulting ladder to install the whole system, not just software
Questions
Salty CRM vs Keap, answered.
Both do follow-up automation well. The Salty CRM adds service-business features Keap doesn't ship out of the box — missed-call text-back and a review engine — and it's set up for you rather than configured yourself.
For most owners, yes — because Pro and Elite are built for you. Keap is powerful but DIY, with a steeper learning curve.
Yes — it's built for NZ/AU service businesses, where Keap is US-centric.
More comparisons
See how else the Salty CRM stacks up.
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