Compare
Salty CRM vs Fergus.
Fergus runs your job workflow and costing. The Salty CRM wins and keeps the customer. Here's the honest comparison.
The honest version
How the Salty CRM and Fergus differ.
Fergus and the Salty CRM are built for different jobs. Fergus is NZ-built job-management software with a strong focus on workflow and job costing — it helps tradies run jobs through their stages and see where the money goes.
The Salty CRM is a growth CRM focused on winning and keeping customers. They're complementary more often than not. If your gap is job workflow and profitability, Fergus is excellent. If your gap is lead capture, follow-up, reviews and repeat work, the Salty CRM is built for exactly that — set up for you, for any service business.
Side by side
The comparison, at a glance.
| Salty CRM | Fergus | |
|---|---|---|
| What it's built for | Winning & keeping customers (growth CRM) | Workflow & job costing |
| Missed-call text-back | Built in | Not its focus |
| Automated lead follow-up | Built in — multi-step text + email | Basic |
| Review & reputation engine | Built in | Limited |
| Rebooking / repeat work | Built in | Recurring jobs |
| One inbox (all channels) | Built in — calls, text, email, chat | Not its focus |
| Job scheduling & invoicing | Calendars & integrations | Core strength (+ profitability) |
| Setup | Done-for-you (Pro & Elite) | Self-serve |
Comparison based on publicly available information as of June 2026. Fergus's features and pricing change — check their current site for the latest.
Where Fergus is the better fit
- Workflow and job-stage tracking
- Job costing and profitability reporting
- NZ-built, with solid trades depth
- Clear visibility over where jobs make or lose money
Where the Salty CRM wins
- Missed-call text-back so no lead is lost
- Automated follow-up, reviews and rebooking campaigns
- One inbox across calls, text, email and web chat
- Done-for-you setup — and it works for any service business
Questions
Salty CRM vs Fergus, answered.
Yes. Keep Fergus for job workflow and costing, and add the Salty CRM as the customer layer for leads, follow-up, reviews and repeat work.
If your gap is winning and keeping customers, it can be. If you rely on job-costing and profitability tracking, the two work best together.
Yes. Fergus is built for trades; the Salty CRM works for any service business while still doing what a trade needs.
More comparisons
See how else the Salty CRM stacks up.
Want to see the Salty CRM for yourself?
Book a 20-minute demo and we'll show you exactly how it would run your business.