Compare
Salty CRM vs Tradify.
Tradify runs your quoting and jobs. The Salty CRM wins and keeps the customer. Here's the honest comparison.
The honest version
How the Salty CRM and Tradify differ.
Tradify and the Salty CRM get compared a lot in New Zealand, but they solve different problems. Tradify is job-management software — built for tradies to quote, track jobs, manage timesheets and invoice, with a clean Xero integration.
The Salty CRM is a growth CRM that wins and keeps customers: missed-call text-back, automated follow-up, reviews and rebooking. If your bottleneck is quoting and running jobs, Tradify is a great tool. If your bottleneck is leads slipping, slow follow-up and not enough reviews or repeat work, that's what the Salty CRM is built for — and it's set up for you, for any service business.
Side by side
The comparison, at a glance.
| Salty CRM | Tradify | |
|---|---|---|
| What it's built for | Winning & keeping customers (growth CRM) | Quoting & job management |
| Missed-call text-back | Built in | Not its focus |
| Automated lead follow-up | Built in — multi-step text + email | Basic |
| Review & reputation engine | Built in | Limited |
| Rebooking / repeat work | Built in | Recurring jobs |
| One inbox (all channels) | Built in — calls, text, email, chat | Not its focus |
| Job scheduling & invoicing | Calendars & integrations | Core strength |
| Setup | Done-for-you (Pro & Elite) | Self-serve |
Comparison based on publicly available information as of June 2026. Tradify's features and pricing change — check their current site for the latest.
Where Tradify is the better fit
- Fast mobile quoting and job tracking
- Job costing and timesheets
- A clean, well-rated Xero integration
- NZ-built, with strong trades depth
Where the Salty CRM wins
- Missed-call text-back so leads don't leak while you're on a job
- Automated follow-up, reviews and rebooking campaigns
- One inbox across every channel
- Done-for-you setup — and it works for any service business
Questions
Salty CRM vs Tradify, answered.
Yes. Many tradies keep Tradify for quoting and job management and add the Salty CRM for lead capture, follow-up, reviews and repeat work.
If your main gap is winning and keeping customers, it can be. If you depend on detailed quoting, job costing and timesheets, the two complement each other.
Yes. Tradify is built for tradies; the Salty CRM works for any service business while still covering what a trade needs.
More comparisons
See how else the Salty CRM stacks up.
Want to see the Salty CRM for yourself?
Book a 20-minute demo and we'll show you exactly how it would run your business.