The Salty CRM · Optometrists
The CRM built for optometrists.
From new-patient enquiries to two-year eye-exam recalls, the Salty CRM fills your diary, automates reminders, and keeps patients coming back — built for how an optometry practice runs.
Why it fits
Built for the way optometrists actually work.
Optometry revenue runs on recalls — patients due for their next eye exam — plus new patients who choose you on reviews and convenience. The trouble is recalls are easy to let lapse and enquiries are easy to miss at a busy front desk.
The Salty CRM keeps the recall engine running and the diary full. Enquiries get answered instantly, eye-exam recalls go out automatically, and review requests build the reputation that brings new patients through the door.
Sound familiar?
The work slipping through your optometry practice.
The everyday leaks that cost you clients — and exactly how the CRM plugs them.
Enquiries missed during busy clinics
A full dispensary and testing room means missed calls. Missed-call text-back books the patient before they look elsewhere.
Eye-exam recalls that lapse
Two years passes and the patient forgets they're due. Automated recall reminders bring them back on schedule.
No-shows leaving the testing room idle
An empty exam slot is lost revenue. Automatic reminders keep patients turning up.
What it does
Everything your optometry practice needs, in one place.
One platform that catches the lead, wins the review, and gets you paid — no patchwork of apps.
Never miss a lead
Missed-call text-back replies instantly, so a missed call never turns into a lost customer.
Reviews on autopilot
Automated requests turn happy customers into five-star reviews that win you the next ten.
Quote to paid, faster
One pipeline moves every deal from enquiry to quote to invoice — nothing slips through the cracks.
Rebooking built in
Follow-ups and repeat work are scheduled automatically, so revenue keeps coming back.
One inbox
Calls, texts, email and web chat land in one place — answer from your phone or your desk.
See what's working
Dashboards show where your leads come from and what they're worth, in plain numbers.
Questions
Optometrists, answered.
Yes. Patients can be set on a recall cycle and the CRM reminds them automatically when their next exam is due.
Yes. Automatic appointment reminders reduce no-shows and let patients reschedule easily.
Yes. It complements it, handling enquiries, recalls, reminders, reviews and patient communication.
Built for every business
Other professions we build for.
See the CRM on your optometry practice.
Book a 20-minute demo and we'll show you exactly how it would run your day.